using online communications: social media and the Imagine Canada blog
Social media is an increasingly important channel for communicating with our members and sharing information about and with the sector in general. Through the combination of social media and our blog, we connect our audiences to timely, relevant and useful information about charities, the environment in which they operate, and the issues that affect the sector as a whole. Sharing this information also serves as a catalyst for broader discussions and engagement.
why this matters
- In 2013, social media played an important role in welcoming, supporting and encouraging our new and existing members.
- We delivered a Twitter campaign asking individual members of parliament to support a Stretch Tax Credit.