Imagine Canada

Strong Charities. Strong Communities.

Guest Writers

  • Tuesday, February 7, 2017

    “A brand is what people say about you when you’re not in the room.” - Jeff Bezos, Founder, Amazon.com It really doesn’t matter if your organization is for profit, or nonprofit, the rules of branding are the same. It’s complex, this business of branding, but if you follow these 7 steps, you’ll...

  • Tuesday, November 29, 2016

    In the nonprofit and charitable sector, we spend a lot of time thinking about the issues we are tackling – and the infrastructure and resources we need to tackle these issues – but do we spend enough time thinking about, discussing, and practicing, good leadership? Leaders in the nonprofit and...

  • Wednesday, November 23, 2016

    Most nonprofits struggle, at one time or another, to recruit new volunteers. Whether your organization is unable to advertise externally, has a niche audience or is just looking to expand their volunteer capacity, recruitment can be challenging. But this doesn’t need to limit your options. By...

  • Tuesday, November 1, 2016

    Risk management is a topic that causes confusion and concern for some nonprofit board members. Some don’t understand what it means, others are afraid of legal liability and others have seen it become unwieldy. All board members have a fiduciary duty and a duty of care regardless of the...

  • Tuesday, October 11, 2016

    On the evening of September 27, more than 150 nonprofit leaders and changemakers explored the future of philanthropy and celebrated the 50th anniversary of Grant Connect at Imagine Canada’s first-ever ‘Sector Social.’ This sold-out Toronto event, held at the Centre for Social Innovation, is one of...

  • Monday, September 19, 2016

    With the avalanche of information in everyone’s social media feed and email inbox, visuals make a huge difference in getting a nonprofit’s message across. You’re competing with so many different types of content: longform articles, cat videos, Trump memes, etc. If you need to focus people’s...

  • Tuesday, July 26, 2016

    It is important to protect a charity’s intellectual property rights for the purposes of brand amplification, marketing initiatives, donor engagement and legal protections to prevent infringement. A charity’s most valuable assets are its intellectual property including: its identity, brand,...

  • Tuesday, June 28, 2016

    For many nonprofits, board meetings are closed-door affairs. Few nonprofits actively ask for opinions from their membership on a regular basis, or open every board discussion to outside participants. However, with recent discussions surrounding privacy, transparency, and accountability in the...

  • Monday, May 30, 2016

    Reviewing the performance of a nonprofit executive director is a key board responsibility, yet it is often neglected or postponed while the board deals with other issues. There are many reasons why Imagine Canada’s Standards Program includes this performance review as part of its governance...

  • Monday, May 16, 2016

    Articulating a policy ask might feel like those first overwhelming moments in front of a blank canvas. First, you need a surge of inspiration and only then, can you begin to sketch out an idea, erase and sketch again, refine and reframe. The long hours spent in these creative moments, as in policy...

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