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Imagine Canada

Strong Charities. Strong Communities.

Editorial Guidelines & Submission Process

Share your insights and how-to expertise. Write for our blog.

Thank you for your interest in Imagine Canada’s blog. We invite social good leaders and subject matter experts to contribute as guest writers.

Imagine Canada’s blog is our platform to provide those who work in and support the sector with information that is current and insightful with compelling thought leadership pieces and practical how-to feature articles. As a guest writer you have the opportunity to share your know-how and insights with charity and nonprofit leaders and practitioners.

Content Goals

We want our readers to view our blog as a credible source of information and tools to support their organizations and their individual roles. Each blog post should provide applicable advice, perspectives or guidance.

Submission Process

To save your time, please review the editorial guidelines below before writing and submitting your blog post. Once guidelines have been reviewed, email Julie Lebel at jlebel@imaginecanada.ca with the following information:

  • Who you are (name, title, organization)
  • Topic you wish to cover and a one paragraph summary of your idea
  • Type of blog post you wish to write (e.g., thought leadership, how-to, news, etc.)
  • The key takeaway message (or messages) of your piece

If you have been approached to write a specific post based on your expertise, this does not apply.

Once your topic has been approved we will discuss publication date as it relates to our editorial calendar and take into account your schedule, timing considerations related to topic and other Imagine Canada priorities.

Blog post drafts are to be submitted one month prior to publishing to allow for editorial review and French language translation. Also with your submission, send us a short 60 word bio and a recent photo of yourself.

Editorial Guidelines


Articles are written keeping in mind the needs of those who lead, work in and support the sector. This includes:

  • Executive directors of charities and nonprofits
  • Individuals part of a board of directors
  • Other nonprofit staff (fundraisers, marketing communications, public policy practitioners, program delivery, volunteer managers, researchers, etc.)
  • Those who support the sector (foundations, grantmakers, corporate community investment professionals, etc.)

Topics and Types of Posts

Imagine Canada content emphasizes the following types of posts:

  • Thought-leadership: opinion editorial in style (example)
  • How-to: practical pieces to guide readers through a process (example)
  • News: charitable and nonprofit sector related commentary on current events (example)
  • Different points of view: debate style dialogue about a particular issue (example)

We encourage a broad range topics relevant to our audiences, but specifically we look for content that covers:

  • board governance
  • corporate community investment
  • economic issues
  • financial accountability and transparency
  • fundraising best-practices
  • foundations and grantmaking
  • giving and donation trends
  • human resources and staff management
  • impact and effectiveness
  • legal issues
  • nonprofit marketing communications
  • organizational leadership and culture
  • public policy and government relations
  • research and evaluation
  • volunteerism and volunteer management

Our goal is to provide content and perspectives that are applicable and relatable to the broad charitable and nonprofit sector. Submissions that are too specific to a cause, issue or sub-sector may not be accepted.


Write headlines with a goal of drawing in traffic and generating social media sharing (short is better). Headlines that are specific about what the reader can expect in the post often trumps creative yet vague titles. We can help you with that and your headline might be reviewed/modified before posting.

Style and formatting

In order to provide compelling (and sometimes complex) content to our audiences, the structure and format of a piece can make or break the depth of understanding of a particular topic. In addition to being informative, posts should use clear and concise language and be written with “scannability” in mind, this includes:

  • Word count of 600 to 800
  • Write using short sentences and brief paragraphs
  • Break up large blocks of text with headings and subheadings
  • Bullet your major points where possible

Linking and Source Attribution

With our blog goal of being a credible source of information, it is important to support data, research claims and other key information. This can be done with hyperlinking your content to its online source.

While we do encourage links to outside blogs and websites that supports the content or issue being discussed, we aim to keep our blog free from promotional or advertorial type content. Please keep the following in mind:

  • Guest bloggers from charities and nonprofits can link to your organization’s website in your author bio and, if relevant, in the body of the post.
  • Guest bloggers from businesses or elsewhere can link to your company’s website in your author bio and, if relevant, in the body of the post.
  • Internal linking to other Imagine Canada blog posts and website content is encouraged and appreciated.


Imagine Canada will choose the feature image to accompany each post. You may also include other images (photos and charts) as long as you hold the copyright and/or can provide proof that the image is royalty-free. If the image requires credit, please provide the necessary sourcing information so it can be attributed properly.

Content Review Process

For quality control and consistency Imagine Canada will review all submissions prior to publishing. If revisions are required, the draft will be returned to you with comments to be reviewed again prior to posting. In most cases it is to address the structure of the post, clarity and conciseness.

What we can’t post

While we encourage our guest bloggers to share their points-of-view we will not publish anything:

  • That has been published elsewhere. We will only post original content.
  • That is partisan in nature. According to guidance from the CRA, as a registered charity Imagine Canada cannot feature partisan statements or positions on our online properties, even if there is a “guest contributor disclaimer”.
  • That may be considered promotional or advertorial in nature that highlights the benefits of one specific product or service over others. This includes items that are similar to a media release and/or an announcement in their style.
  • Deemed to be hateful or disrespectful of organizations, causes or individuals.

Republishing your article and copyright

While we will only feature content that has not be previously published, we are happy to allow our published authors to repurpose their blog posts elsewhere with the following stipulations:

  • That there is a two-week window between the time your blog post goes live on the Imagine Canada website and the time it is published on another site.
  • All subsequent publications of your post cite Imagine Canada as the original source and provide a link to the original article.
  • Imagine Canada does not provide monetary compensation for guest blogger articles. Authors are compensated by exposure to Imagine Canada audiences via our web properties and social networks.  

Thank you for your interest in contributing to Imagine Canada’s blog. If you have any questions, please email Julie Lebel at jlebel@imaginecanada.ca.

Special thanks to Marlene Oliveira at MoFlow for providing examples, guidance and advice in developing these editorial guidelines.

Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001