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Submitted by Katherine Moffat on
Thanks for this Marlene. If most nonprofits could realize that their cause and their ask is non-existent without the clear communication of their reason for being, they would recognize the importance of pure marketing communications functions. The very fact that there is so much competition out there for mind share raises the importance of doing communications right and reaching the target. Only when audiences feel engaged by the message and the cause will fundraising come into the picture.

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