Imagine Canada

Strong Charities. Strong Communities.

Research about Corporate Giving

If you are interested in how businesses are supporting charities and nonprofits, this page highlights key findings from Imagine Canada’s Business Contributions to Communities research suite along side other key reports. 

Key Findings

  • 50% of all businesses agree that businesses and nonprofits can mutually benefit from a collaborative relationship to contribute to their communities
  • Retail trade companies are the most likely to donate good or products (77%)
  • 97% of large businesses support the community through cash donations, compared to only 76% of all businesses
  • Social service and health (excluding hospital) organizations are the most likely to receive funding from any business in Canada (66% of all businesses support these types of organizations)
  • Large corporations are more likely than the rest of the business community to do sponsorship and cause marketing (63% of large businesses vs. 17% of all businesses)
  • Real estate and leasing companies are the most likely to make sponsorships to charities and non-profit organizations (21%)
  • Wholesale trade companies are the most likely to purchase from charities and non-profit organizations (19%)
  • 82% of all businesses agree that it’s very or somewhat important to contribute to the community because it’s a good thing to do, irrespective of the financial returns to the company.  (source:  Business Contributions to Community (BCTC), Imagine Canada. 2007)

Reports from the Business Contributions to Community initiative

Insights for Strategic Corporate Fundraising, published in 2010, is the latest report of the BCTC study. It takes a closer look at the different industry sectors and how they differ in their community investment practices. The report examines the different organizations and types of support each industry sector is most likely to provide to help charities and non-profit organizations better prospect corporations for funding. By understanding how and where the various industry sectors focus their corporate giving programs, charities and nonprofits are better able to tailor their corporate fundraising efforts to get the specific types of support they need.

Corporate Community Investment Practices, Motivation & Challenges: Findings from the Canada Survey of Business Contributions to Community is the second report to come out of this study. This 2007 report focuses on the 93 large corporations in the study and compares their community investment practices to those of the rest of the Canadian business community. This report is available for sale in print-form only, members of Imagine Canada may borrow this resource from our library.  Download the executive summary to read more!

Business contributions to Canadian communities : findings from a qualitative study of current practices (2007) presents the findings of phase 1 of the study. This report on the literary review and roundtable consultations is a great base for building knowledge about Canadian corporate community investment practices.


We would like to acknowledge the EnCana Corporation for their generous support of the BCTC research initiative. Click here for the media release.

Additional Topics Covered by our Research

Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001