Media Partnerships
Imagine Canada research puts the sector on the map and raises its profile in the minds of Canadians. Our programs & services are also designed to heighten awareness and increase engagement in Canada’s 161,000 charities and nonprofits. We also lead proactive communications efforts through community outreach, web-based marketing, social media, and through our partnerships with mainstream media.
Showcase your organization in Imagine Canada supplements!
Five years ago Imagine Canada began a media partnership with Maclean’s magazine to build awareness and understanding of the value of Canada’s charitable and nonprofit organizations, corporate citizenship and philanthropy. In 2010, L’actualité, Canada’s major French-language public affairs magazine joined this partnership. Annually, Imagine Canada produces three supplements in Maclean’s and one in L’actualité extending an annual cumulative reach of over 5 million readers. This partnership includes editorial and advertising support.
Supplement Themes
The overarching focus of our supplements is on community impact but we delve a little deeper into three specific themes throughout the year. The first Maclean’s supplement of the year is on corporate citizenship in Canada, growing business community involvement, and serves as a showcase for our Caring Company members. The second Maclean’s supplement is about sector transparency and accountability with a focus on donor trust and features Imagine Canada’s Ethical Code Program and its participants. The third Maclean’s supplement and L’actualité’s French language supplement highlight individual giving. We profile the relationships everyday Canadians have with charities and nonprofits through inspirational stories as well as including a call-to-action to motivate giving.
Advertise
Preferential ad rates are extended at a minimum 30% discount to Imagine Canada’s supplement advertisers. To advertise or get more information on this advertising opportunity download 2011 Community Impact Awareness Rate Card that includes the 2011 schedule and/or contact Marie-Claude Beaudry directly at Rogers Publishing at (416) 764-1298 or via email at mc.beaudry@macleans.rogers.com.
Previous Supplements
Did you know that there are 161,000 nonprofilts and charities in Canada?
Did you know that Canada’s nonprofit and voluntary sector is the 2nd largest in the world?
The sector represents $79.1 billion or 7.8% of the gross domestic product
The sector is larger than automotive and manufacturing. It generates $112 billion in revenues and employs 2 million people
Canadians donated $10 billion in 2007
Newfoundland and Labrador, Prince Edward Island and New Brunswick have the highest donor rates.
Canadians volunteered 2.1 billion hours in 2007
Young Canadians aged 15 to 24 are more likely to volunteer than Canadians in any other age group
One percent of nonprofits command 60% of all revenues flowing to the sector
Canadians with the lowest household incomes give a greater percentage of their income than others
Saskatchewan has the highest volunteer rate in the country, followed by the Northwest Territories and the Yukon
Those exposed to giving and volunteering activities early in life are more likely to continue those behaviours as adults
