Imagine Canada

Strong Charities. Strong Communities.

The Standards

  • Tuesday, November 15, 2016

    “The truth is that transparency is something that a company mostly controls and that mostly reassures its customers. By giving people a window into its workings, a company can show it has a sound process that it’s adhering to. It can avoid asking customers to have faith in a black box. The greater...

  • Monday, May 30, 2016

    Reviewing the performance of a nonprofit executive director is a key board responsibility, yet it is often neglected or postponed while the board deals with other issues. There are many reasons why Imagine Canada’s Standards Program includes this performance review as part of its governance...

  • Monday, January 11, 2016

    Succession planning is a topic that is off-limits in some organizations. It raises the spectre of difficult conversations and walking on eggshells. In other organizations the topic verboten. Such thinking is needless and, I would suggest is actually irresponsible. Given what’s at stake in a...

  • Tuesday, November 10, 2015

    One of the major trends in fundraising within the past decade, which is showing no signs of abating, is the trend to greater charitable accountability. This should be no surprise to those with even a cursory review of the media. In Canada, accountability has become a societal expectation. It...

  • Tuesday, October 27, 2015

    The past few months have been tough for UK charities. Concerns over fundraising practices have put fundraising and its regulation front and centre. While the behaviour of only a handful of charities among thousands has been questioned, the impact has been felt throughout the charitable sector in...

  • Thursday, June 4, 2015

    When a major gift is finally within reach - after all your blood, sweat, and tears - it’s tempting to tiptoe around the donor to get the gift in hand. There are bills to be paid after all.  But short-sighted behaviour when it’s time to close the gift could hurt you in the long run. A lack of...

  • Tuesday, October 31, 2017

    According to a public opinion survey done by Ignite Lab Inc, on behalf of Imagine Canada, the main concern of donors has remained a desire for trust, based on transparency and operational accountability. Nearly three-quarters of Canadians say they would feel a lot more confident donating to a...

  • Wednesday, January 7, 2015

    Wilfrid Laurier University, a long-time participant in Imagine Canada’s Ethical Code program, understands the importance of transparent operations. As tax-payer funded institutions that are also finically supported by donations, universities thrive when a strong and trusting relationship with all...

  • Monday, June 2, 2014

    Last week, 27 charities added their names to the list of organizations accredited by Imagine Canada’s Standards Program. This brings the total number of accredited organizations to 109 since the programImagine Canada’s Standards Program Trust Mark launched in 2011! This is a significant...


Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001