Personal Philanthropy Project

The Personal Philanthropy Project (PPP) is a national initiative to reawaken philanthropy among affluent Canadians. Qualitative and quantitative research is being conducted by Imagine Canada to identify levels of charitable giving and better understand the triggers that drive personal philanthropy, in an effort to support positive change.

The ‘size of the prize’ is potentially billions of dollars in additional giving.

Informed by the results of this research, the PPP aims to provide charities, businesses and individuals with the information, tools and resources needed to inspire a more intentional culture around personal giving and philanthropy in this country.

Learn More

The Personal Philanthropy Project

Inspiring Canada’s Affluent to Give More

Released: March 2017

Michèle Benoit tells the story of the Personal Philanthropy Project and shares current research and data to date while plotting the purpose and plan for this national initiative’s development:

  • What is the Personal Philanthropy Project? 
  • Why is it important? 
  • What have we learned? 
  • What are the implications and end goal?
  • And what can charitable organizations expect?

Learn more about how the Project’s research-oriented activities will move into action, with key learnings being converted into measurable tactics and strategies, all with the ultimate goal of having a positive impact on the giving behaviour of affluent Canadians.

Download the paper (PDF)

Download Infographic (PDF)

News and Information

Stay tuned for new findings and news related to this Project in the coming months:

  • Research Findings – Summer 2017
  • Project Action Plan – Fall 2017

Article published in The Philanthropist: 
The Personal Philanthropy Project: Inspiring Canada’s Affluent to Give More

Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001