Imagine Canada

Strong Charities. Strong Communities.

Bruce MacDonald

Staff
President & CEO
Imagine Canada
Toronto, Ontario
(416) 597 2293 ext. 333

Who would have thought that operating carnival games and rides would lead to a career in social good? Nobody, really. Well – over 30 years later, Bruce is still at it. From having served as CEO of Big Brothers Big Sisters of Canada for ten years and prior to that as the organization’s Vice-President of Marketing, Bruce has led major change initiatives and developed long and innovative partnerships with corporations and other charities. A wide and varied career, working with different parts of the sector has lead him to Imagine Canada – working with young people, older adults, sports and recreation and community service clubs.

Bruce holds a Bachelor of Commerce in Sports Administration, a Masters in Management in the Voluntary Sector and a Guinness Book of World Records.

Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001