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Imagine Canada

Strong Charities. Strong Communities.

Standards Program a symbol of trust: Transparency top consideration for Canadians when deciding to support cause

Tuesday, October 31, 2017
9 new charities accredited and 1 reaccredited, reaching a total of 231 using Standards Program Trustmark, giving donors peace of mind

Imagine Canada, the umbrella for Canada’s charitable sector, today welcomed the most recent group of 9 organizations to join the growing number of charities and nonprofits accredited under its national Standards Program. We also congratulate the Daily Bread Food Bank who has successfully been reaccredited. This brings the total number of organizations earning this accomplishment to 231 since the Program began in 2012.

“It’s no small feat for an organization to earn Standards Program accreditation. It’s a rigorous, peer-reviewed process that is meant to build public trust and confidence in the charitable sector,” says Bruce MacDonald, president and CEO of Imagine Canada. “The 231 accredited to date reflect a broad spectrum of organizations in size, scope and geography. Each one takes accountability and operational transparency very seriously. We’re glad to have them on board.”

Newly Accredited Organizations

Alzheimer Society of Saskatchewan

Canadian Mental Health Association - Cowichan Valley Branch

Canadian Mental Health Association - Port Alberni Branch

Canadian Mental Health Association - Shuswap/Revelstoke Branch

Habitat for Humanity Canada

Providence Healthcare Foundation

West Park Healthcare Centre Foundation

YMCA of Lethbridge

YMCA of Oakville

Reaccredited Organizations

Daily Bread Food Bank


See the full list of accredited organizations.


Donor Trustmark Awareness

In support of the Standards Program, Imagine Canada is conducting a digital marketing campaign aimed at donors to increase awareness of the Trustmark and accredited organizations. It advises donors to look for the Trustmark when giving as it demonstrates that their charity of choice has achieved the gold standard in charity management.

The campaign runs across different social networks and display ad platforms from October through mid-December, aligned with the holiday giving season and year-end fundraising campaigns. Accredited organizations will take advantage of this campaign to highlight their accreditation.

About the Standards Program

The Standards Program awards accreditation to charities and nonprofits that demonstrate compliance in five fundamental areas: board governance; financial accountability and transparency; fundraising; staff management; and volunteer involvement. The goals of the Program are to increase organizational transparency in these areas and to strengthen public confidence in individual organizations and the sector as a whole.

Term of Accreditation and Compliance

Accredited organizations are required to complete full reaccreditation on a five-year basis. Compliance during the accreditation period is monitored through an annual process that requires organizations to submit evidence demonstrating selected standards are being met.


The Standards Program is made possible with the financial contributions from founding and presenting sponsor Great-West Life, London Life and Canada Life; funded by the Lawson Foundation; Supporters and Friends EY.

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Additional information about the Standards Program is available at imaginecanada.ca/standards.


Imagine Canada is a national charitable organization whose cause is Canada’s charities. Our three broad goals are to strengthen the sector’s collective voice, create opportunities to connect and learn from each other, and build the sector’s capacity to succeed.


imaginecanada.ca | Twitter: @ImagineCanada | Facebook: facebook.com/ImagineCanada

For further information:

Lindsey Vodarek

Marketing Communications & Engagement Specialist

416-597-2293, ext. 309


Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001