In a time when caring for communities is so essential, Alberta Blue Cross—a not-for-profit organization with a deep commitment toward social responsibility—has become the latest company to receive the Imagine Canada Caring Company Certification.
COVID-19 has impacted charities across the country as they try to pursue their missions amidst dual health and economic crises. Our research shows that 42% of charities have created new programs and 54% have transitioned in-person programs online since the beginning of the pandemic.
Traditional revenue streams like fundraising events, door-to-door donations, and fee-for-service programs are no longer viable for most charities and nonprofits in the current social distance climate.
The COVID-19 crisis has hit the charitable and nonprofit sector quickly, to devastating results. Our team has heard from organizations across the country about what they’re experiencing.
Whether virtual or in real life (IRL), awareness campaigns or fundraising campaigns for nonprofits take a lot of work. In fact, it’s often a full-time job for at least one to three months prior to the event.
And then, you barely have time to bask in the success of this year’s event before you start working on the next one.
As the year draws to an end, many will be more than happy to put 2020 behind us. This year, which we thought would usher in a new decade on a high note, instead took an enormous toll on our emotional states, our societal structures, and of course, our work in the charitable sector.
December 14, 2020
Sam Lego (Guest Author)
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