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Charity Sector

Charity Sector

All the latest Imagine Canada news, including media releases, publications, events, sector issues and more

Diversity Is Our Strength: Improving Working Conditions in Canadian Nonprofits

This report demonstrates what the sector has long known but not had the data to prove: our workforce is incredibly diverse but undervalued. 77% of nonprofit workers are women, 47% immigrants and 35% Indigenous and racialized people. Our workers tend to be older and better educated than the economy-wide averages, but face lower salaries and difficult employment conditions. To improve conditions for the nonprofit sector’s diverse workforce, we need immediate action from funders, governments, and nonprofit leaders. Read the full report to learn more.


How to Set Up an Effective Peer-to-Peer Communications Plan

This guide highlights the kinds of emails you need to recruit, activate, engage and retain your Peer-to-Peer (P2P) fundraisers.

P2P campaigns are an effective way for nonprofits to reach larger audiences, attract new supporters, and secure donations. But only if they’re used effectively.

Imagine Canada and Keela have teamed up to bring you this P2P Communications guide to nail your next fundraiser and raise awareness for your cause.

Use it to craft compelling emails every step of the way from recruitment through to retention.



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How to Set Up an Effective Peer-to-Peer Communications Plan
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