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Imagine Canada

Strong Charities. Strong Communities.

About the Standards Program


To build excellence within Canada’s charities and nonprofits through common standards of practice and to strengthen confidence in the sector.


Help Canadian charities and nonprofits improve their practices in five foundational areas: board governance, financial accountability & transparency, fundraising, staff management, and volunteer involvement.

Increase the transparency of charities and nonprofits in these foundational areas. Recognize organizations that meet the standards. Strengthen public confidence in individual charitable and nonprofit organizations and the sector as a whole.

The Trustmark

The Standards Program Trustmark signals that an organization has demonstrated compliance with each of the Imagine Canada Standards. The accredited organization is permitted to use the Trustmark annually for a period of five years, contingent on demonstrating ongoing compliance via the completion and submission of an annual compliance report and license fee.


We worked in partnership with Volunteer Canada and the HR Council to establish the Standards Program and had many consultations and conversations with leaders of Canadian charities and nonprofits. The Program is truly for the sector, by the sector.

This background work began in 2006. We hosted a Standards Forum in 2010, which led to a public launch of the Program in 2012.

For more information about the Standards Program contact:

1 (800) 263-1178 ext. 229

Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001