30 Years of Giving in Canada

30 Years Of Giving In Canada
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30 Years of Giving in Canada

Take an in-depth look at the giving behaviour of Canadians in this new report – who gives, how and why – and how these trends are re-shaping the future of philanthropy in Canada.

The landmark report, 30 Years of Giving in Canada, examines the charitable donations and giving patterns of Canadians from 1985 to 2014. 

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People gather outdoors at a picnic table in a park, smiling and handing out or receiving small items while others chat in the background among trees with autumn foliage.
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For the past year and a half, our team has been working on a public awareness campaign set to launch this Fall. To inform the campaign strategy, we conducted research to understand the perceptions of Canadians regarding nonprofits and charities. As we prepare to launch the campaign, we’re sharing key findings from this market research so that others in the sector can benefit from this insightful information and leverage it for their own needs.

August 24, 2026

Émilie Pontbriand

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