Competition for top talent is fierce. Companies are looking for new avenues to attract and retain employees. Imagine Canada’s latest study shows that community investment gives corporations a decisive edge in the talent war.
Profit, Purpose and Talent: Trends and Motivations in Corporate Giving and Volunteering shows that employees value the community contributions of their employers, and that high levels of community engagement lead to long-term business advantages for corporations. The study also reveals that workplace donation programs inspire generosity.